A series of Outros animations for Edisen's identity brand.
Shadows:
Edisen was changing the company's name and reinventing their business model but at the same time keeping the traditional values of the company.
In an attempt to represent this moment of the company, I projected a shadow of the company logo traveling over bumpy geometric shapes until it landed on a flat surface. I first animated the projected shadow in a 3D enviroment, then printed all frames in a colored hi-res printer and photocopied in an old copy machine after crumble and fold the "frames”.
8 Bit:
A glimpse of a hero's journey in a 8-Bit game. The mission was given by a pixelated representation of the Company's owner. Each part of the logo represented a continent with a miniature of all 12 Edisen's branches in the world.
Europe: Gothemburg, Stockholm, Malmo, Warsaw, London and Berlin.
America: Los Angeles, San Diego and New York.
Asia: Singapore, Seoul and Shanghai.
Edisen Mechas:
Paying homage to japanese Vintage mecha fights but imagining, what if these productions from the 70s and 80s had been part of Swedish culture at the time? Probably they would have created one Giant Viking Robot and instead of Tokyo bay scenery would be Gamla Stan. I illustrated a dystopic version of the famous Skeppsbron Street, where Edisen headquarters is located.
Edisen Ball:
A journey through all areas of the company's operations, starting with data storage and asset optimization, crossing over to production and landing in post production, until the logo is revealed.
Data: Storage and Asset Optimization Island.
Production: Film direction and Green Screen recording Island.
Post Production: Editing island.
Post Production: Grading and VFX island.
Production:
